Willow Wellness
A self-initiated beauty & wellness brand concept exploring a complete identity across packaging and customer touchpoints.
CLIENT
Willow Wellness
INDUSTRY
Beauty & Wellness
SERVICES
Brand Identity, Packaging, Labels
YEAR
2026
Scope
A self-initiated identity study for Willow Wellness, exploring how a complete beauty & wellness brand could translate across packaging and customer touchpoints.
ENGAGEMENT
Self-initiated concept
DISCIPLINES
Identity + application
DELIVERY
Concept presentation
STATUS
Concept Work
Services delivered
Identity
- Logo direction
- Typography
- Colour system
Applications
- Packaging
- Labels
Deliverables
- 01Brand Identity
- 02Packaging
- 03Labels
The Challenge
Create a distinctive, category-aware identity for a fictional beauty & wellness brand with enough range to feel complete and commercially relevant.
Willow Wellness brand system
The Approach
The concept pairs a focused visual idea with coordinated packaging, typography and brand applications to demonstrate a cohesive end-to-end system.
The Result
A polished concept board showing how one visual direction can build recognition across a family of branded touchpoints.
Self-initiated concept
PROJECT TYPE
Beauty & Wellness
FOCUS
Brand Identity + Packaging + Labels
APPLICATIONS
Concept Work
STATUS
Let's make somethingworth remembering.