House of Alice
A colouring and publishing house creating imaginative books, paper goods and creative experiences.
CLIENT
House of Alice
INDUSTRY
Publishing & Paper Goods
SERVICES
Naming, Brand Strategy, Brand Identity, Launch Direction
YEAR
2026
Scope
Naming, strategy and a refined identity for House of Alice, a publishing and paper-goods venture built around imagination and creative ritual.
ENGAGEMENT
Brand development
DISCIPLINES
Strategy + design
DELIVERY
Identity + applications
STATUS
Launching
Services delivered
Strategy
- Naming
- Brand premise
- Audience and voice
Identity
- Wordmark and monogram
- Botanical graphic language
- Typography and palette
Applications
- Publishing system
- Paper-goods direction
- Launch assets
Deliverables
- 01Wordmark and monogram
- 02Botanical graphic language
- 03Typography and palette
- 04Publishing system
- 05Paper-goods direction
- 06Launch assets
The Challenge
The concept needed to feel imaginative and collectible without relying on familiar children’s publishing conventions.
House of Alice brand system
The Approach
We developed an elegant literary world with a quiet botanical signature and a flexible system for books, paper and future editions.
The Result
The venture has a complete pre-launch identity and application system ready to carry its first publishing collection.
Naming + Brand premise + Audience and voice
STRATEGY
Wordmark and monogram + Botanical graphic language + Typography and palette
IDENTITY
Publishing system + Paper-goods direction + Launch assets
APPLICATIONS
Launching
STATUS
Let's make somethingworth remembering.