Casa Crosta
A relaxed pizza concept centred on quality ingredients, bold flavour and seriously good crust.
CLIENT
Casa Crosta
INDUSTRY
Hospitality
SERVICES
Naming, Brand Strategy, Brand Identity, Packaging
YEAR
2026
Scope
Naming, positioning and a characterful hospitality identity for Casa Crosta, a pizza concept centred on quality ingredients and seriously good crust.
ENGAGEMENT
Brand development
DISCIPLINES
Strategy + design
DELIVERY
Identity + applications
STATUS
In development
Services delivered
Strategy
- Naming
- Concept positioning
- Voice direction
Identity
- Wordmark
- Colour and typography
- Supporting graphic language
Applications
- Packaging direction
- Menu framework
- Environmental concepts
Deliverables
- 01Wordmark
- 02Colour and typography
- 03Supporting graphic language
- 04Packaging direction
- 05Menu framework
- 06Environmental concepts
The Challenge
The concept needed warmth and appetite appeal while remaining ownable in a crowded casual dining category.
Casa Crosta brand system
The Approach
We combined an Italian-informed name with a crisp, contemporary identity and a verbal system that keeps the product at the centre.
The Result
Casa Crosta has a complete brand foundation and application direction for continued development toward launch.
Naming + Concept positioning + Voice direction
STRATEGY
Wordmark + Colour and typography + Supporting graphic language
IDENTITY
Packaging direction + Menu framework + Environmental concepts
APPLICATIONS
In development
STATUS
Let's make somethingworth remembering.